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| Freelander TV Advert Withdrawn |  |
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The recent UK TV advert for the Freelander Sport has been withdrawn following 348 complaints to the media regulator Ofcom.
The advert features a woman taking a gun from a drawer as a man leaves the house. It then becomes apparent that it is a starting pistol as the man drives away in a Freelander Sport.
Ofcom ruled that the advert had breached guidelines on harm and offence and must not be shown again.
"Given regular coverage of high-profile shooting incidents and public concern about the wider social impact of the so-called gun culture, the glamourisation and normalisation of guns, even indirectly, is simply offensive to many people," Ofcom said. |
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 | Link | Tuesday 31st August 2004 |
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 | Td5 | Sunday 31st March 2002 |
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